Website redesign
Website redesign: rebuilding on a foundation that works for you
The age of a website says little on its own. What matters is its technical and commercial condition: is it understood by Google, comfortable on mobile, simple to update, measured, and does it lead to a clear enquiry? A redesign is not a question of aesthetics: it puts your website back to work for your business — being found, inspiring trust, generating enquiries.
Or by phone: +33 7 66 70 29 31
Six signs it is time to rebuild your website
- The mobile experience has not been checked recently: slowness, unreadable text, buttons that are hard to reach.
- You do not appear on Google for your trade and your town.
- Updates are difficult, slow or needlessly dependent on an outside provider.
- You do not know how many enquiries it generates (no measurement).
- Your offer, your prices or your team have changed; the website has not.
- It no longer says who you are: archive photos, generic text, no real proof.
What a Daphné redesign includes
- Diagnosis of the existing site: what works (and stays), what gets in the way.
- Architecture and messages: one page per customer need, one call to action per page.
- Custom development, multilingual where needed, designed to be accessible.
- Technical foundation for Google and AI systems: semantic structure, tags, speed, structured data where relevant.
- Migration plan: old addresses are reviewed and redirected where justified, to preserve as much of your Google history as possible.
- Measurement set up at launch, within the agreed scope: consent-based Google Analytics 4, useful events and a readable report.
- Ownership, access and handover of the code, domain and accounts are defined and documented in the proposal.
See also Local visibility & Google profile: being found on Google Maps
Visibility: Google, and increasingly AI assistants
Being found no longer depends on Google alone. Search engines and AI assistants do not work the same way, but all of them benefit from an accessible and consistent website: they need a clear structure, pages that state explicitly which service you provide and who you are, readable content without tricks, and identical information between your website and your Google profile. This is what we build:
- a semantic page structure (hierarchical headings, one intent per page);
- explicit entities: your services, your business, your service area, named without ambiguity;
- content written to be understood by a reader, a search engine and an AI model — not to mislead any of them;
- structured data when it matches the content that is actually visible;
- a crawlable website and consistent information across the website, the Google profile and useful directories.
What we do not promise: a ranking, an appearance in an AI answer, or being cited as a source. Nobody can guarantee that; we put the technical conditions in place for it, without shortcuts.
Redesign or simple update?
A full redesign is not always the right answer. If your website is technically sound but the message or the calls to action are unclear, a content revision costs less and may be enough. That is the first thing the free analysis settles.
How it works
- Free digital analysis of your current website.
- Proposal: redesign or revision, scope, budget.
- Design and development, validated step by step.
- Launch, measurement and handover.
Client example
Vitasy — full redesign
Vitasy had an existing website. Rather than a touch-up, we carried out a full redesign, rebuilding the site from scratch to replace the existing one. The new site was delivered. Since then the work continues with the company: technical analysis and preparation of the measurement setup, Google Business Profile and local visibility.
Google PageSpeed performance scores measured before and after the redesign — August 2026
- PageSpeed performance — mobile
- 5598
- PageSpeed performance — desktop
- 65100
These scores are Google PageSpeed technical measurements taken on the home page in August 2026. They are neither a promise of results nor a measure of traffic, ranking or revenue.
Frequently asked questions
Will I lose my search rankings with a redesign?
We review the old addresses, set up the redirects that are justified and keep the structure that works. No ranking can be guaranteed; there is, however, a method.
How long does a redesign take?
It depends on the scope. The duration is set in the proposal, after the analysis.
Can I keep my domain name and my e-mail addresses?
Yes.
Do I also need to redo my Google profile?
Often, yes: the website and the profile reinforce each other. See our Local visibility & Google profile page.
Will my website appear in AI assistant answers?
We apply good practice (structure, entities, readable content, structured data). No appearance or citation is guaranteed.
Do you work in Turkish?
Yes, we work in French and in Turkish.
We work with businesses in Haguenau, Strasbourg, the Eurométropole and Northern Alsace; meetings take place by video call or on site.
Or by phone: +33 7 66 70 29 31