Search engine optimisation (SEO)

SEO: be found on Google by the customers looking for you

Your future customers are already searching for your services on Google, on Google Maps and, increasingly, in AI assistants. SEO means making sure your site answers those searches clearly: a technically sound site, one page per service, useful content, a consistent Google Business Profile and mentions on other websites. We work with businesses in Haguenau, Strasbourg, the Eurométropole and northern Alsace, with a clear method and clear measurement.

Signs that your site needs SEO work

  1. Your site does not appear when people search for your trade and your town.
  2. You appear for your name, but never for your services.
  3. Your traffic dropped after a redesign or a change of provider.
  4. All your services sit on a single page.
  5. Your competitors show up on Google and in ChatGPT's answers, but you do not.
  6. Nobody tracks the results: not rankings, not enquiries, not calls.

What our SEO service includes

  • Technical audit: indexing, speed, mobile display, structure, tags, structured data, errors in Google Search Console.
  • Keyword research: the terms your customers actually type, their intent, and the page that should answer them.
  • Structure: one page per key service, explicit titles, internal links that guide Google and visitors.
  • Content: service pages, FAQs and guides that answer your customers' questions, backed by sources.
  • Local SEO: Google Business Profile, Bing Places, consistent name, address and phone number across useful directories.
  • Visibility in AI assistants: clear, consistent information about your business, and regular testing of your presence in ChatGPT, Google's AI Overviews and Copilot.
  • Reputation: mentions by your partners, professional networks and local media, without buying links.
  • Monthly reporting: rankings for a list of searches agreed with you, indexed pages, enquiries received, and what we adjust.

See also Local visibility & Google profile: be found on Google Maps

Google, Google Maps and AI assistants: the same foundations

Search engines and AI assistants do not work the same way, but they rely on the same foundations: a crawlable site, pages that say clearly what you do and where, identical information everywhere, and other websites that talk about you. Those foundations are what we work on, rather than tricks.

What we do not promise: a specific ranking, page one by a set date, or a citation in an AI answer. Google itself states that no one can guarantee the top position. We commit to a method, deliverables and transparent measurement.

SEO or advertising?

SEO builds lasting visibility, but it takes time. Google Ads gives immediate visibility for as long as the budget is running. For a business that needs enquiries quickly, the two are often combined: advertising while SEO builds up, and advertising data to learn which searches really matter.

How it works

  1. Free digital review: your site, your Google profile, your presence in AI assistants.
  2. Audit and action plan: priorities, keywords, pages to create or improve.
  3. Implementation: technical fixes, pages, content, local SEO.
  4. Monthly follow-up: measurement, a readable report, adjustments.

Our method, applied to our own site

We apply the same method to agence-daphne.fr: one page per service, sourced guides that answer our clients' questions, an up-to-date Google profile, and a monthly test of our presence in AI assistants using a fixed list of questions. It is not a promise of results: it is how we work, in public view.

Frequently asked questions

How long does it take to see results?

It depends on your starting point, the competition on your searches and the work carried out. Technical fixes can have an effect fairly quickly; reputation builds over several months. No one can guarantee a timeframe: we measure what is improving every month.

How much does SEO cost?

The budget depends on the state of your site, the number of pages and services, the competition and the pace of work you want. It is set in a written proposal, after the free review: a one-off audit, an upgrade project or a monthly service.

Do I need to rebuild my site to rank better?

Not necessarily. If your site is technically sound, targeted improvements to pages and content may be enough. If the technology is holding you back, a redesign may be more effective: the free review decides.

Do you work on WordPress, Wix or Shopify sites?

Yes. The principles are the same; only the settings and limits change from one platform to another.

What about AI assistants like ChatGPT?

We include your visibility in AI assistants in our work and measure it regularly. No appearance or citation can be guaranteed.

Do you buy links?

No. Buying links to manipulate rankings goes against Google's rules. We work on genuine mentions: partners, professional networks, directories relevant to your trade, local media.

Do you work with businesses in Strasbourg?

Yes. We work with businesses in Haguenau, Strasbourg, the Eurométropole and northern Alsace; meetings take place by video call or in person.

Do you work in Turkish?

Yes, we work in French and Turkish.

We work with businesses in Haguenau, Strasbourg, the Eurométropole and Northern Alsace; meetings take place by video call or on site.

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