Google Ads & Meta Ads advertising

Google Ads agency in Haguenau: Google and Meta advertising for SMEs

Campaigns measured from day one, accounts opened in your name and no commission on your advertising budget. We work with SMEs in Haguenau, northern Alsace and the Strasbourg Eurométropole.

Accounts in your name
No commission on your budget
No campaign without conversion tracking

Request a free digital review See how it works ↓

When does Google Ads make sense?

Google Ads shows your ad at the moment someone searches for what you offer. It is useful when demand already exists and people express it through a search.

When advertising on Google makes sense

You offer a service customers search for at the moment they need it: emergency repairs, renovation, appointments, quotes.
You are launching a business or a new service and your website has no history on Google yet.
You want to be visible in a specific area, for example Haguenau and northern Alsace, or the Strasbourg Eurométropole.
You sell online and your product pages are ready to receive visitors.
Your business has peak periods and you want to concentrate your visibility on those times.

When it is better to wait

Your website does not turn visits into enquiries: advertising would send traffic to a page that does not convert.
You cannot handle additional enquiries properly.
Your pricing leaves no margin to fund customer acquisition.

In these cases, we tell you during the review and point out what needs fixing first.

Measurement first: knowing what generates enquiries

A campaign without conversion tracking spends a budget without knowing what it brings in. Before any launch, we define with you what counts as a result: a submitted form, a call, a WhatsApp message, a quote request or an order.

Before launch, we check conversion tracking, GA4 and consent management so that advertising measurement respects the consent configuration set up on the website.

What we set up before the first ad

Conversion actions in Google Ads and, where needed, in Meta.
GA4 linked to your ad accounts.
Consistently named campaign links, so the source of every enquiry can be traced.
A check of the full path: from the ad to the page, from the page to the form, from the form to your inbox.

If this foundation is not in place, the campaign does not start.

How we manage Google Ads

Starting from your goals and your economics

Before choosing keywords, we start from your business: which services you want to grow, what a customer is worth, what an enquiry can reasonably cost and the area you cover. This framework guides the campaigns, not the other way round.

Campaigns built around search intent

We favour searches that express a concrete need over overly broad terms. We limit delivery to your service area, exclude searches unrelated to your offer and write ads that say clearly what you do and where.

Regular monitoring, a clear report

A campaign that is set up and then forgotten ends up wasting its budget. We regularly check the searches that trigger your ads, the enquiries received and the spend. Each month, you receive a simple report: spend, measured conversions, adjustments made, key learnings and next actions.

Meta Ads: Facebook and Instagram

Google responds to demand that already exists. Facebook and Instagram let you become known to people who are not looking for you yet, in an area and among an audience you choose.

When Meta Ads complements Google Ads

Your offer comes across well in pictures or video: products, completed projects, before/after, the atmosphere of a venue.
You want to reach people again who have already visited your website without getting in touch.
You are announcing an opening, an event or a new offer locally.

When it is not the priority

If your customers mainly look for you on Google when a need arises, we start with Google Ads. Meta comes next, if the data and your goals justify it.

Meta campaigns depend heavily on visuals. We handle acquisition and measurement; if you need creative assets, our Daphné Studio team can produce visuals and videos suited to your campaigns.

The landing page matters as much as the ad

A good ad that leads to a confusing page does not produce enquiries. Before launching a campaign, we look at the page it points to:

does the message match the ad?
is the proof visible: completed projects, reviews, service area?
is the form or call button easy to use on mobile?
does the page display properly on a phone?

If the existing page is ready, the campaign uses it as it is. If not, we suggest improving it or creating a landing page dedicated to the campaign.

To go further, see our website creation or website redesign page.

Your accounts, your data, your budget

Accounts in your name

Your Google Ads and Meta accounts, as well as GA4, are opened in your company's name. Agence Daphné works in them with administrator access for the duration of the collaboration.

Your accounts remain in your name. At the end of the collaboration, Agence Daphné relinquishes its access and you keep control of your accounts and the data available in them.

A budget kept separate from our fees

Your advertising budget is paid by your company directly to Google and Meta. Our management fees are separate and fixed: we take no commission on your advertising budget.

Quoted after an analysis of your needs.

How it works

Free digital review
Your website, your ad accounts if you have any, your conversion tracking and your presence on Google.
Scoping
Goals, area, priority services, planned advertising budget and what counts as an enquiry.
Setup
Conversion tracking, GA4, consent management, accounts, campaigns and a check of the landing page.
Launch
Campaigns go live, with close monitoring of the first searches and the first enquiries.
Learning
The first three months are used to gather data and adjust the campaigns. It is a learning period, not a promise of results by a fixed date.
Ongoing optimisation
We strengthen what generates enquiries, scale back what does not, and report back to you in the monthly report.

Google Ads or SEO?

The two are not in competition: they work on different time horizons.

Google Ads makes you visible as soon as the campaigns go live, for as long as the budget is active.

SEO builds lasting visibility, but it takes time.

For many SMEs, the two work together: advertising while SEO builds up, and campaign data to learn which searches really matter.

See our Search engine optimisation (SEO) page.

Who it is for, and when it is not the right time

Our support is a good fit if:

you are an SME, a tradesperson, a shop, a professional practice or an online store with a clear offer;
you work in Haguenau, northern Alsace, Strasbourg or the Eurométropole, or you sell online;
you want to understand where your budget goes and what it produces.

It is not the right time if:

your website does not yet make it easy to contact you;
you cannot take on new enquiries;
you expect a guaranteed result: no one can honestly offer one on an advertising platform.

Frequently asked questions

Who owns the Google Ads account?

The account belongs to your company. It is opened in your name, and Agence Daphné works in it with administrator access during the collaboration. At the end, we relinquish our access and you keep control of the account.

How is the agency paid?

Through fixed management fees, with no commission on your advertising budget. The amount is quoted after an analysis of your needs.

Is the advertising budget separate from the fees?

Yes. Your budget is paid by your company directly to Google or Meta; our fees are invoiced separately.

What should be measured before launching a campaign?

The actions that matter to you: forms, calls, WhatsApp messages, quote requests or orders. We also check GA4, consent management and the landing page before launch.

Google Ads or SEO: which should I choose?

Often both. Google Ads brings immediate visibility for as long as the budget is active; SEO builds lasting visibility over time.

How long does it take to see results?

The first data comes in during the first weeks, but the first three months are for learning and adjusting. We do not promise results by a given date.

Should I also advertise on Facebook and Instagram?

Not always. If your customers look for you on Google, we start with Google Ads; Meta is useful for visual offers, local announcements and reaching your website visitors again.

Do I need a dedicated landing page?

Not necessarily. If your current page is clear and easy to use on mobile, the campaign uses it; if not, we suggest improving it or creating a dedicated page.

What happens if we stop working together?

Your accounts remain in your name. Agence Daphné relinquishes its access and you keep control of your accounts and the data available in them.

Do you work with businesses in Haguenau and Strasbourg?

Yes. We work with businesses in Haguenau, northern Alsace, Strasbourg and the Eurométropole; meetings take place by video call or in person.

Do you work in Turkish?

Yes, we work in French and Turkish.

Let's talk about your campaigns

Before spending a single euro on advertising, let's take stock. The free digital review looks at your website, your conversion tracking and, if you have them, your ad accounts. You come away with a clear recommendation: launch, prepare first, or hold off on advertising for now.